Monday, May 15, 2017

‘Tough’ Male Caregivers Highlighted in Media Spots

They champion the unpaid work of 16 million U.S. men caring for family members

By Sherri Snelling


What do the following actors — “The Rock” (Dwayne Johnson), “McDreamy” (Patrick Dempsey) and “The Fonz” (Henry Winkler) — have in common? While their onscreen roles show them as strong, accomplished and cool, their real-life roles have taken a departure from the traditional male stereotype: they have all been caregivers to aging and ill mothers.

And they are not alone.

Thanks to AARP and the Ad Council, another actor who has joined the ranks as a real-life caregiver stars in a new public service awareness campaign. Antihero Danny Trejo, who starred in AMC’s Breaking Bad and movies such as Con Air, Machete and Spy Kids, cared for a friend with cancer. He shows in the TV/video spots that even tough guys can care for loved ones. “Caregiving is tougher than tough,” he says in the campaign’s tagline. Lets take a look further...

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